Privacy Policy

Last Updated: 29 July 2026

Welcome to The Watch Dealer. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website thewatchdealer.co.uk and use our services, including the purchase of fine watches, accessories, and our servicing and repairs.

1. Information We Collect

We collect personal information that you voluntarily provide to us when you register on the website, express an interest in obtaining information about us or our products and services, participate in activities on the website, or otherwise contact us.

The personal information we collect may include:

Identity Data: First name, last name, username or similar identifier.
Contact Data: Billing address, delivery address, email address, and telephone numbers.
Financial Data: Payment card details and bank account information (processed securely via our third-party payment gateways).
Transaction Data: Details about payments to and from you and other details of products and services you have purchased from us, including servicing and repair records.
Technical Data: Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform.

2. How We Use Your Information

We use your personal data solely for the purposes for which we collected it, including:

To process and deliver your orders, including arranging servicing and repairs.
To manage your account and provide customer support.
To send you administrative information, such as order confirmations and service updates.
To send you marketing communications about new watches, accessories, and offers (only if you have opted in).
To comply with legal and regulatory obligations.

3. Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we rely on the following legal bases to process your data:

Contractual Necessity: To fulfill our contract with you (e.g., processing your order).
Legitimate Interests: For our business operations, provided your rights do not override these interests.
Consent: For marketing communications, which you can withdraw at any time.
Legal Obligation: To comply with UK laws (e.g., tax and accounting records).

4. Sharing Your Information

We do not sell your personal data. We only share your information with trusted third parties necessary to operate our business:

Service Providers: Couriers and delivery services to ship your watches and accessories.
Payment Processors: Secure payment gateways (e.g., Stripe, PayPal, SagePay) to process transactions.
Professional Advisers: Lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
HM Revenue & Customs: Where required by law.

5. Data Security

We have implemented appropriate technical and organisational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our website is at your own risk.

6. Data Retention

We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. By law, we have to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for six years after they cease being customers for tax purposes.

7. Your Legal Rights

Under UK data protection laws, you have the following rights regarding your personal data:

Right to Access: Request a copy of the personal data we hold about you.
Right to Rectification: Request correction of inaccurate or incomplete data.
Right to Erasure: Request deletion of your personal data (“right to be forgotten”).
Right to Restrict Processing: Request that we limit how we use your data.
Right to Data Portability: Request the transfer of your data to another party.
Right to Object: Object to processing based on legitimate interests or for direct marketing.

To exercise any of these rights, please contact us using the details below. We will respond to your request within 30 days.

8. Cookies

Our website uses cookies to improve your browsing experience, analyze site traffic, and personalize content. By using our website, you consent to our use of cookies in accordance with our Cookie Policy. You can adjust your browser settings to refuse cookies, though this may affect the functionality of the site.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact our Data Protection Officer / Customer Care team at:

The Watch Dealer (TWD Services)
Po Box 2166
Leigh on Sea, Essex
SS9 0AQ

Email: sales@thewatchdealer.co.uk
Phone: 01702 416316